PRODUCT VIDEO
WHY A PRODUCT VIDEO?
86% of all companies use videos as a marketing tool in 2021, and the trend is rising. But why is that? There are many reasons for a product video. First of all, it clearly arouses the interest of customers.. Internet users stay 88% longer on websites that contain videos. In addition, creating videos for online use is more important than ever during the pandemic. After all, over 65% of all consumers say they are watching more online videos as a result of the pandemic.
Another important reason for product videos is that they provide relevant answers for customers. Studies show that a video increases customer understanding by 94%. What also increases is the conversion rate through the use of videos: Almost 80% of all marketing experts say that videos have a direct positive impact on sales figures.
Videos are also an important tool for acquiring new customers and help enormously in attracting the attention of potential partners and investors for future projects.
Of course, high-quality product videos also pay off when it comes to standing out from the competition and stand out in a significantly positive way.
Finally, we would like to mention that product videos can be used flexibly : Whether on the homepage to present and explain the product or as a digital marketing measure to increase reach and boost the conversion rate.
SOURCES: Impact & HubSpot
HOW LONG SHOULD A PRODUCT VIDEO BE?
We live in a fast-paced, impulsive world. It is therefore not surprising that people want to consume maximum content in the shortest possible time.
A good product video should therefore generally be no longer than two minutes in order to maximize watch time. If the video is shared on social media, even shorter times are usually recommended (with the exception of videos that explain how to use a product - in other words, a classic explainer video).
It is often not easy to provide all the relevant information in just a few seconds or minutes and also meet the visual requirements of the viewer.
We therefore see it as our task to advise you constructively and profitably in the creation of the product video so that you can derive the maximum benefit from it.
